Case studies.

OpenGate Counseling & Consulting is Damon J. Laird's substance use counseling practice in Casper, Wyoming. Courts, probation officers, and attorneys refer people to it for alcohol and drug evaluations, education, and outpatient counseling. The practice needed a site that answered the questions those people ask before they call, could rank for Wyoming evaluation searches, and could be cited by an AI assistant when an attorney asks where to get a court-ordered evaluation.

We wrote and built the whole site: a home page, the service pages, a page for attorneys, an intake page, an about page, a resources section with nine guides, and the legal and client-rights pages a healthcare practice needs. Every service page carries the credentials, the Wyoming geography, the phone number, and a set of question-and-answer FAQs, so each page stands on its own when someone lands on it from a search.

MedicalBusiness, Person, Service, FAQ, and breadcrumb schema sit on the pages that need them, and a public llms.txt describes the practice to AI assistants. Contact is a phone call or an email. There are no third-party forms, no plugins, and no database to maintain.

The site went live on damonlaird.com in August 2026. It was handed over with the code, the hosting, the domain, Search Console, and the Google Business Profile all in the practice's own accounts, with a one-page guide to publishing a change. A Lighthouse run on the live home page in October 2026 scored 95 for performance and 100 for accessibility, best practices, and SEO.

Dorie Nelson Real Estate is a Coldwell Banker team in Casper, Wyoming. Its website runs on Lofty, the CRM the team uses for leads, listings and drip campaigns, so the site had to get better without leaving the platform. Beyond the site, the team was doing by hand every week what a system should do: writing seller updates, building listing presentations and market analyses, and keeping the CRM current after every call.

On the website, we custom coded the pieces the team needed inside the Lofty site: a trust bar with the team's real numbers, a four-card call-to-action band, a buyer and seller journey stepper, a Google reviews marquee, and the Wyoming Home Seller's Guide page with a five-question FAQ, FAQPage schema and a two-field form. A submission tags the lead in the CRM, the guide goes out by email at once, and a thank-you page offers the PDF and a booking link.

For the documents, we built three generators in the team's brand: a seven-page About Us presentation, a six-page comparative market analysis, and a weekly seller marketing update. Each one renders as a branded PDF and a private web link for the client. The seller reports run on their own: the week's numbers go into one table, and every Friday the system writes each listing's report with the change from the week before, publishes the links, and sends the team the summary.

For the CRM, we built a custom AI assistant that runs on its own server and is connected to Lofty. Every weekday morning it reads the lead list and sends the team a digest: new leads, leads active again, and the day's calls with an opener for each. During the day the team texts it. It logs a call or a note on the lead, adds a task, answers whether a lead has been contacted from the real CRM timeline, sets reminders, and moves a lead's stage only after the team confirms. The same system drafts the team's two monthly newsletters for review before they go out through the CRM.

The seller's guide page has been live since September 2026, with the form, the email and the thank-you page tested end to end. The weekly seller reports have gone out on Fridays since August 2026, and the assistant has sent the morning digest every weekday since late September 2026. The team's leads, notes and follow-ups stay inside the CRM it already uses, and the work that used to take a person's week now takes the team a few minutes of numbers and a few text messages.