The 90-Day Brand Build
Ninety days from now, people who find you online will understand what you built as fast as people who meet you.
You built a real business. Online, nobody can tell. In ninety days: your brand plan written down, your profiles rebuilt, a content system that sounds like you, and the one thing that turns attention into clients. All in your accounts. All yours.
Running with Strategy is a Miami marketing agency that builds a founder's brand plan, profiles, and content system in 90 days.
- Term
- 90 days
- Law firm
- 3M views in 90 days
- Personal brand
- 1M+ views in 90 days
- Real estate broker
- 1.3M Facebook views in 90 days
Thirty minutes with Chloe
Brand plan · Your Business
Who you are
Written by Chloe after your 90 minutes.
What you get
What do you get in the 90-Day Brand Build?
Six things, all in your accounts by day 90: your brand plan written down in week one, your Instagram, LinkedIn and site profiles rebuilt, a content system in your voice with the first 30 days of posts made together, one Signature Asset that turns attention into clients, three monthly reviews with Chloe, and the handoff.
01
Your brand plan, written down
Who you're for, what you say, what only you can say. From a 90-minute session with Chloe in week one.
02
Your profiles, rebuilt
Instagram, LinkedIn, and the words on your site's home and about pages, all saying the same thing.
03
A content system in your voice
The first 30 days of posts are made together to tune it. Then you run it, or hand it to social media management.
04
One Signature Asset
The one thing that turns attention into clients. You choose it in week one.
05
Three monthly reviews
An hour with Chloe each month, and the system re-tuned from the numbers.
06
The day-90 handoff
The plan, the profiles, the system, and the asset, all in your accounts.
Your Signature Asset
What is a Signature Asset?
The one thing that turns attention into clients, chosen with Chloe in week one and built during the Build. Pick one of five: a lead magnet with its capture page, DM auto-replies, an offer page, an email welcome sequence, or a YouTube build-out. It is live and running before day 90.
01
Lead magnet with capture page
A guide worth an email, the page that collects it, and the welcome emails that follow.
02
DM auto-replies
Conversations that start and qualify themselves.
03
Offer page
What you sell, explained well enough to buy.
04
Email welcome sequence
The first five emails a new subscriber gets.
05
YouTube build-out
Your channel set up, your format decided, your first videos planned.
The ninety days
How do the 90 days go?
Week one is your plan: a 90-minute session, then your brand plan in writing within five business days. Weeks two to four rebuild your profiles, site copy, content system and Signature Asset. Weeks five to eight make the first 30 days of posts with you. Weeks nine to twelve you run it, with a monthly review from Chloe.
Week 1
Your plan
A 90-minute session with Chloe. Your brand plan in writing within five business days.
Weeks 2 to 4
The rebuild
Profiles, site copy, the content system, and your Signature Asset built.
Weeks 5 to 8
Thirty days together
The first 30 days of posts made with you to tune the system.
Weeks 9 to 12
You run it
You post with the system, and Chloe reviews the numbers with you each month.
Day 90
Yours
The handoff. Run it yourself, or hand it to social media management.
Why not just use ChatGPT?
You could. Most founders do, then stop in week three. AI types here too. The agency decides, builds, and makes sure it happens.
01
Someone asks what you can't ask yourself
You're too close to your business to position it.
02
A system that keeps running
Profiles rebuilt, asset live, posts going out in your voice.
03
A schedule that makes it happen
Alone, most founders stop in week three.
04
Content that doesn't sound like AI
Built on how you talk. Tuned with you over the first 30 days.
The Build against the usual options
How does the Build compare with an agency retainer?
The Build is priced once, with your plan written first and everything yours when it ends. A retainer bills twelve times a year, rarely writes the plan, and usually leaves you with nothing when you part ways. Doing it alone costs your time, and most founders stop in week three.
If you are weighing other agencies too, read our list of brand strategy agencies compared, which places 10 firms by who each one fits and says which client the Build is for.
| The Brand Build | Agency retainer | Doing it alone | |
|---|---|---|---|
| What it costs | Priced once | A retainer, twelve times a year | Your time |
| Your plan written first | Yes, with Chloe | Rarely | Rarely |
| What you own after | Everything | Usually nothing | Whatever you made |
| If the number doesn't move | We keep working until it does | Renew and hope | Guess again |
Agency retainers bill every month with no end date. The Build is priced once.
Before you decide
Questions
What do I own at day 90?
All of it: the plan, your rebuilt profiles and site copy, the content system, your Signature Asset, and the reporting. It lives in your accounts.
How much of my time does it take?
One 90-minute session, then the recording your first 30 days of posts need. After that, the system tells you what to record each week.
How much of Chloe's time do I get?
The week-one session and three monthly reviews, personally. The agency does the building and drafting in between.
What if the number doesn't move?
We keep working until it does, at no charge, as long as you've kept recording and approving on schedule.
What happens after day 90?
Run it yourself, or hand it to social media management. Choose within 30 days of the handoff and your rate holds for twelve months.
Is the Brand Clarity Session credited?
Yes. A Brand Clarity Session is credited in full if you sign within 30 days of getting your plan.
