Marketing for Law Firms
Law firm marketing that turns fifty years of credibility into visibility.
Most law firms carry decades of earned trust and almost none of it shows online. The websites read like directories, the social accounts sit dormant, and the firms winning clients are often simply the ones willing to be visible.
Running with Strategy is a Miami marketing agency that builds brand strategy and social media for law firms across the United States, with a Brand Clarity Session from $750.
Thirty minutes with Chloe. Honest answer either way.
Rice & Rice Attorneys · 90 days
- 3 million views in 90 days
- +379% page growth
- 2,800 new followers
- +345% interactions over 4 months
Running with Strategy is a Miami agency that builds law firm marketing from the credibility you already have. The proof is documented in the case studies: Rice & Rice Attorneys, a 50-year firm, reached 3 million views in 90 days once their content finally sounded like them. Read the Rice & Rice case study.
Wondering where your own marketing stands? Get your Offer Read and get a one-page read of your offer. No call required.
What actually happened for a 50-year law firm?
Rice & Rice Attorneys came in with five decades of practice and a quiet online presence. The agency built a strategy-first content identity around the firm's real voice — the questions clients ask, the standards the firm holds, the people behind the practice.
- 3 million views in 90 days
- +379% page growth
- 2,800 new followers
- +345% interactions over 4 months
Why does strategy-first work for legal marketing?
Legal clients hire trust. Trend-chasing undermines the exact quality a firm is selling; content built on real expertise compounds it. The agency's practice — documented on the about page — starts with who the firm actually is, then builds the visibility on that foundation.
The same approach runs across the social media practice: defined pillars, a recognizable lane, consistency the algorithm and the audience both learn to trust.
Firms that want social media only can read social media marketing for law firms.
What does a law firm engagement include?
The full scope lives on the services page. For most firms it looks like:
- Strategy and content pillars built from the firm's actual practice areas
- Monthly content calendar with attorney review built into the workflow
- Production, scheduling, and publishing across platforms
- Monthly performance reporting with real numbers
Questions
Does social media marketing work for law firms?
Yes, when it is built on the firm's actual credibility rather than trends. Running with Strategy took Rice & Rice Attorneys, a 50-year Indiana firm, to 3 million views, +379% page growth, and 2,800 new followers in 90 days — with content grounded in the firm's real expertise and voice.
What should a law firm post on social media?
Content that demonstrates judgment: plain-language answers to the questions clients actually ask, the firm's story and standards, and the attorneys as credible humans. The content educates rather than promises outcomes, which keeps bar-advertising rules comfortable.
How much does law firm social media marketing cost?
Starting rates are published: the Offer Read is free, the Brand Clarity Session is from $750, and the 90-Day Brand Build is from $9,000. Social media management (strategy, content calendar, production, publishing, and monthly performance reporting) is priced as starting rates on its own page. Start smaller: the Brand Clarity Session is from $750, credited in full toward the 90-Day Brand Build within 30 days of your plan.
Fifty years of trust deserves to be seen.
Thirty minutes with Chloe. Honest answer either way.
Free, written for you, no call.