Law firm social media · United States
Social media marketing for law firms that sounds like your firm.
Prospective clients check your Instagram and Facebook before they call. We plan, make and post content that answers what they are already asking.
Running with Strategy is a social media agency that plans, makes and posts Instagram and Facebook content for law firms across the United States, from $2,500 a month.
Thirty minutes with Chloe.
Rice & Rice Attorneys
- 3M views in 90 days
- +379% views growth on Facebook
- +2.8K new followers
- A 50-year Indiana elder law firm
Published case study. Read it on our work page.
Rice & Rice Attorneys, a 50-year Indiana elder law firm, reached 3 million views in 90 days once we rebuilt their social strategy around a clearer audience. Read the Rice & Rice case study.
Most firms come to us posting now and then, or hiring out and getting generic legal tips that could belong to any firm. We write down who you want to reach and what you want to be known for, then make and post the content from that plan.
What does social media marketing for law firms include?
Every package covers the plan, the content, the posting, the comments and a monthly report. Instagram and Facebook are standard, and larger packages add posts, platforms and attorney videos.
- A written content plan: which clients you want, the questions they ask and how the firm sounds
- Posts, reels and stories made for you, with captions in the firm's voice
- Scheduling and publishing on Instagram and Facebook, with more platforms on larger packages
- Comment replies, with the firm approving anything that needs a legal answer
- A monthly report you can read in five minutes: what worked, what didn't and what changes next
The three packages are on the social media management page. For the wider picture of law firm marketing, including websites and search, read marketing for law firms.
Do I have to be on camera?
No. We make content from the firm's brand plan with AI-assisted tools, and from photos, videos or voice notes you send, which we shape into finished posts. Attorneys who want to appear on camera can add scripted videos.
A feed can run with no attorney on screen. Answers to client questions, explainers and office photos carry it while the attorneys decide how visible they want to be.
How do you keep content inside bar advertising rules?
The content answers the questions clients ask and never promises outcomes, which keeps it inside bar advertising rules. Rules differ by state, so the firm decides what goes out and approves every post before it publishes.
Comments that need a legal answer go back to the firm. Our job is the plan, the production and the posting.
- Firms that rely on referrals and want to be easier to find and easier to trust
- Solo and small firms in estate planning, family law, injury, immigration and criminal defense
- Firms ready to approve a plan and run it for at least three months
- Firms that want a promised number of cases or followers by a date
- Firms looking for a single post or a one-off campaign
- Firms that want ads only, which we handle on a separate service
What results has it produced for a law firm?
Rice & Rice Attorneys reached 3 million views in 90 days, with views up 379% and 2,800 new followers on Facebook. We rebuilt the strategy around audience clarity, sharpened the message and set consistent themes that built trust over time.
We don't promise numbers. Views measure reach, and results vary by firm, market and practice area. The published work shows what a clear message and steady posting can do. Other case studies are on the work page, and the local version of this service is social media agency Miami.
How much does social media marketing for a law firm cost?
Social media management starts at $2,500 a month, on a three-month minimum, then three-month blocks. The packages and what each one includes are on the social media management page.
To start smaller, 30 days of posts written in your voice is $149. If you want the strategy in writing first, the Brand Clarity Session is from $750. Every starting rate is on the services page.
Do you work with firms outside Miami?
Yes. We are based in Miami and work with law firms across the United States, including Rice & Rice in Indiana. Planning happens on video calls and the monthly report arrives by email.
Everyone starts with a 30-minute call with Chloe Nelson, the founder.
Questions about law firm social media
What does social media marketing for law firms include?
Every package includes a written content plan, posts, reels and stories made for you, captions in the firm's voice, scheduling and publishing, comment replies and a monthly report. Instagram and Facebook are standard, and larger packages add more posts, more platforms and attorney videos.
Do attorneys have to be on camera?
No. We make content from the firm's brand plan with AI-assisted tools, and from photos, videos or voice notes you send, which we shape into finished posts. Attorneys who want to be on camera can add scripted videos, and the rest of the feed carries on without them.
How do you keep law firm content inside bar advertising rules?
The content answers the questions clients ask and never promises outcomes, which keeps it inside bar advertising rules. Rules differ by state, so the firm decides what goes out and every post is approved by the firm before it publishes.
What results has social media produced for a law firm?
Rice & Rice Attorneys, a 50-year Indiana elder law firm, reached 3 million views in 90 days after we rebuilt their social strategy around a clearer audience. We don't promise numbers. The case study shows what changed and the analytics behind it.
How much does social media marketing for a law firm cost?
Social media management starts at $2,500 a month, on a three-month minimum, then three-month blocks. A smaller start is 30 days of posts written in your voice for $149. A written strategy with a Brand Clarity Session is from $750.
Do you work with law firms outside Miami?
Yes. Running with Strategy is based in Miami and works with law firms across the United States, including Rice & Rice in Indiana. Planning happens on video calls and the monthly report arrives by email, so the firm's location doesn't change the work.
Ready for social media that sounds like your firm?
Thirty minutes with Chloe and an honest answer. If it isn't a fit, you'll leave knowing what to do next.