Marketing for peptide brands · RUO
Marketing for peptide brands that sell for research use only.
We run Meta and Google ads and build the brand, the website and the search presence for peptide suppliers. Every ad and every page talks about testing, purity and documentation, and none of it talks about effects or dosing.
Ads calls are with the ads team. Brand, website and search start with 30 minutes with Chloe.
Running with Strategy is a Miami marketing agency that runs Meta and Google ads, search on Google and AI assistants, branding and websites for peptide suppliers that sell for research use only.
What we write
- Purity and third-party test results
- Certificates of analysis, with the batch or lot they cover
- Storage, handling and shipping
- Who you sell to: labs and researchers
- How your company sources and tests
- “For research use only. Not for human or veterinary use.” on every product
What we never write
- Health, wellness, weight or performance claims
- Dosing, protocols or use in people or animals
- Before-and-after or personal-use stories
- Reviews or creator posts about how it worked on someone
- Comparisons to prescription drugs
- Reconstitution or mixing guides, calculators, or syringe bundles
Your lawyer approves labels and claims before anything goes live.
Does the research-use-only label cover the rest of your marketing?
No. The FDA judges intended use from the label and everything around it: the website, posts, emails, support replies, packaging, and who the product is sold to. A research-use-only label carries little weight when any of those points to use in people. Your counsel decides whether your setup holds. We make sure the marketing never points the other way.
- Product pages and labels
- Emails and order confirmations
- Social posts, captions and replies to comments
- Reviews on your own site
- Anything an affiliate or creator posts about you
- Support replies, including the standard refusal when someone asks about dosing or personal use
So we write all of it to one standard, and we hand you the list of words your brand doesn't use, so your team keeps to it after we're done.
Closest published proof, from law, another field with rules about what a business can claim: Rice & Rice Attorneys reached 3 million views in 90 days. Read the case study.
What we do
What does Running with Strategy do for peptide brands?
We put a research supplier in front of buyers and make it read like a company a lab can trust: paid ads, search on Google and AI assistants, a brand plan, and a website or store built around documentation.
01
Paid ads on Meta and Google
Ads run by an ads team that works in restricted categories every day, with the ads and the pages they send people to written under research-use-only rules. Priced on the call.
02
The brand plan
A 90-minute Brand Clarity Session with Chloe, then your plan in writing: who buys from you, what your brand says, and the words it never uses.
03
The website or store
Pages written around testing and documentation, with the research-use statement on every product. If your counsel wants a buyer attestation at checkout, we build it. It backs up a research-only store when the rest of the site matches. Five-page sites. Stores are quoted.
04
SEO and AI search
Pages that answer what researchers type into Google and ask ChatGPT, Claude, Gemini and Perplexity (the AI side is sometimes called GEO or AEO): purity, testing, storage, how to read a certificate of analysis. We don't write for searches about dosing, effects or results.
05
Business development
Starting from zero? We introduce you to a partner who supplies research peptides wholesale and builds done-for-you stores, then build the brand and the marketing around it.
How does the work go?
Step 1
The call
Thirty minutes with Chloe: what you sell, who buys it and what your site says today. If the brand sells to consumers or for human use, we don't take the work.
Step 2
The brand plan
The Brand Clarity Session puts the lines in writing: your buyer, your story, the words you use and the ones you don't.
Step 3
The build
The site or store, written around testing and documentation, with the research-use statement everywhere it belongs.
Step 4
Your counsel signs off
Your lawyer approves labels and claims before anything goes live. We change what they flag.
Can peptide brands advertise on Meta or Google?
Yes. Running with Strategy runs Meta and Google ads for peptide brands that sell for research use only, with an ads team that works in restricted categories every day. The ads, and the pages they send people to, are written under the same research-use-only rules as the rest of this page: no health claims, no compound names, and the research-use statement on every product.
Ads work best when the page they land on shows the test results, the batch and the paperwork, which is the website and search work on this page. Selling something other than peptides online? See marketing for e-commerce brands.
How do I start running ads for my peptide brand?
Pick a time below for a discovery call with the ads team. Pricing for your account comes on the call. Brand, website and search work start with a 30-minute call with Chloe instead.
Calendar not loading? Open it in a new tab.
Starting a research peptide brand from scratch?
Running with Strategy doesn't sell peptides or stores. When you're starting from zero, we introduce you to a partner who supplies research peptides wholesale and builds done-for-you stores, and we build the brand and the marketing around it, to the same research-use-only standard as everything on this page.
The introduction happens after a 30-minute call. Before we make it, the store setup goes through the same review as our own work: the research-use statement on every product, certificates of analysis by batch, and nothing about dosing, effects or use in people.
Which peptide brands do we work with?
Suppliers that sell to labs and researchers and keep human-use claims off every channel. We turn away the rest, on the first call.
A fit
- You sell peptides to labs and researchers, labeled for research use only.
- You publish third-party test results and certificates of analysis.
- Your site looks like every other catalog, and you want it to look like a company researchers can trust.
- You want every channel written to back up the research-use label.
- You have a lawyer who reviews your labels and claims.
- You're starting a research peptide brand and want it built right from the first product page.
Not a fit
- You sell peptides for personal use, wellness, weight loss, anti-aging or performance.
- You want dosing guides, protocols, before-and-afters, or influencer and affiliate programs.
- You prescribe or compound peptides for patients. Medical marketing has its own rules, and this page doesn't cover it.
How much does marketing for a peptide brand cost?
Most peptide brands start with the Brand Clarity Session, which puts what your brand says and never says in writing. A five-page brand website and online stores are both quoted after a 30-minute call.
Paid ads are priced on the call with the ads team. The full list of services is on the services page and the price sheet comes by email.
Questions peptide brands ask
What should a research peptide product page include?
Your counsel sets the final list and wording. The pages we write show the product name, purity, the certificate of analysis and the batch or lot number it covers, storage and handling, shipping, and the line “For research use only. Not for human or veterinary use.” They leave out effects, dosing, reconstitution, and use in people or animals.
Can a peptide brand use customer reviews?
Reviews about shipping, packaging and paperwork are what the review section is built for. A review that describes use in people is held before it publishes and goes to your team and counsel to decide what happens next.
Can a peptide brand work with influencers or affiliates?
No. We don't build influencer or affiliate programs for research peptide brands. Creator audiences are consumers, so the program itself points toward personal use. If creators already post about you, those posts count as your marketing too.
Can you help me start a peptide brand without a supplier or a store?
Yes, through an introduction. Running with Strategy doesn't sell peptides or stores. After a 30-minute call, we introduce you to a partner who supplies research peptides wholesale and builds done-for-you stores, and we build the brand and the marketing to the same research-use-only standard.
Why do peptide ads get rejected?
Most rejections come from what the ad or the page behind it says: health or performance claims, compound names, before-and-after stories, or a page that reads like it sells for personal use. Running with Strategy writes the ads and the pages under research-use-only rules, with test results and the research-use statement on every product.
Do you do SEO and AI search for peptide brands?
Yes. Running with Strategy writes the pages researchers find on Google and the answers ChatGPT, Claude, Gemini and Perplexity can quote, which some agencies call GEO or AEO. The pages cover purity, testing, storage and how to read a certificate of analysis, and never dosing, effects or results.
Do you give legal or regulatory advice?
No. Running with Strategy is a marketing agency. We write inside the lines your counsel sets, flag anything that reads like a health claim, and your lawyer approves labels and claims before anything goes live.
Do you have peptide case studies?
Not published yet. The closest published proof comes from law, another field with rules about what a business can claim: Rice & Rice Attorneys, a 50-year Indiana elder law firm, reached 3 million views in 90 days after we rebuilt its social strategy.
Where is Running with Strategy based?
Miami, Florida. The work is remote, for peptide suppliers anywhere in the United States. Brand, website and search projects start with a 30-minute call with Chloe Nelson, the founder. Ads start with a call with the ads team.
Marketing written for your lawyer's review.
Thirty minutes with Chloe. Tell her what you sell and who buys it, and she'll tell you whether we're a fit and how we'd write it.