Marketing for peptide brands · RUO
Marketing for peptide brands that sell for research use only.
We build the brand, the website and the search presence for peptide suppliers. Every page talks about testing, purity and documentation, and none of it talks about effects or dosing.
Running with Strategy is a Miami marketing agency that builds brands, websites and search visibility for peptide suppliers that sell for research use only, starting with a brand plan from $750.
Thirty minutes with Chloe. She'll tell you on the call if it isn't a fit.
What we write
- Purity and third-party test results
- Certificates of analysis, with the batch or lot they cover
- Storage, handling and shipping
- Who you sell to: labs and researchers
- How your company sources and tests
- “For research use only. Not for human or veterinary use.” on every product
What we never write
- Health, wellness, weight or performance claims
- Dosing, protocols or use in people or animals
- Before-and-after or personal-use stories
- Reviews or creator posts about how it worked on someone
- Comparisons to prescription drugs
- Reconstitution or mixing guides, calculators, or syringe bundles
- Ads, or ways around ad platform rules
Your lawyer approves labels and claims before anything goes live.
Does the research-use-only label cover the rest of your marketing?
No. The FDA judges intended use from the label and everything around it: the website, posts, emails, support replies, packaging, and who the product is sold to. A research-use-only label carries little weight when any of those points to use in people. Your counsel decides whether your setup holds. We make sure the marketing never points the other way.
- Product pages and labels
- Emails and order confirmations
- Social posts, captions and replies to comments
- Reviews on your own site
- Anything an affiliate or creator posts about you
- Support replies, including the standard refusal when someone asks about dosing or personal use
So we write all of it to one standard, and we hand you the list of words your brand doesn't use, so your team keeps to it after we're done.
Closest published proof, from law, another field with rules about what a business can claim: Rice & Rice Attorneys reached 3 million views in 90 days. Read the case study.
What we do
What does Running with Strategy do for peptide brands?
We make a research supplier look and read like a company a lab can trust: a brand plan, a website or store built around documentation, and search pages that answer what researchers ask.
01
The brand plan
A 90-minute Brand Clarity Session with Chloe, then your plan in writing: who buys from you, what your brand says, and the words it never uses. From $750.
02
The website or store
Pages written around testing and documentation, with the research-use statement on every product. If your counsel wants a buyer attestation at checkout, we build it. It backs up a research-only store when the rest of the site matches. Five-page sites from $4,500. Stores are quoted.
03
Search researchers use
Pages that answer what researchers type into Google and ask ChatGPT, Claude, Gemini and Perplexity: purity, testing, storage, how to read a certificate of analysis. We don't write for searches about dosing, effects or results. Included in the build.
How does the work go?
Step 1
The call
Thirty minutes with Chloe: what you sell, who buys it and what your site says today. If the brand sells to consumers or for human use, we don't take the work.
Step 2
The brand plan
The Brand Clarity Session puts the lines in writing: your buyer, your story, the words you use and the ones you don't.
Step 3
The build
The site or store, written around testing and documentation, with the research-use statement everywhere it belongs.
Step 4
Your counsel signs off
Your lawyer approves labels and claims before anything goes live. We change what they flag.
Can peptide brands advertise on Meta or Google?
We don't run them. Google and Meta restrict ads for unapproved drugs and for products marketed with drug-like effects, peptide ads are often rejected, and ad accounts get suspended. We don't look for ways around those rules. Growth in this category comes from search, a site researchers trust, and reorders.
That makes the website the main sales channel, which is why we start there. A product page that shows the test results, the batch and the paperwork does more selling to a lab than any ad would. Selling something other than peptides online? See marketing for e-commerce brands.
Starting a research peptide brand from scratch?
Running with Strategy doesn't sell peptides or stores. When you're starting from zero, we introduce you to a partner who supplies research peptides wholesale and builds done-for-you stores, and we build the brand and the marketing around it, to the same research-use-only standard as everything on this page.
The introduction happens after a 30-minute call. Before we make it, the store setup goes through the same review as our own work: the research-use statement on every product, certificates of analysis by batch, and nothing about dosing, effects or use in people.
Which peptide brands do we work with?
Suppliers that sell to labs and researchers and keep human-use claims off every channel. We turn away the rest, on the first call.
A fit
- You sell peptides to labs and researchers, labeled for research use only.
- You publish third-party test results and certificates of analysis.
- Your site looks like every other catalog, and you want it to look like a company researchers can trust.
- You want every channel written to back up the research-use label.
- You have a lawyer who reviews your labels and claims.
- You're starting a research peptide brand and want it built right from the first product page.
Not a fit
- You sell peptides for personal use, wellness, weight loss, anti-aging or performance.
- You want dosing guides, protocols, before-and-afters, or influencer and affiliate programs.
- You want paid ads, or a way around the ad platforms' rules.
- You prescribe or compound peptides for patients. Medical marketing has its own rules, and this page doesn't cover it.
How much does marketing for a peptide brand cost?
Most peptide brands start with the Brand Clarity Session, from $750, which puts what your brand says and never says in writing. A five-page brand website starts at $4,500, and online stores are quoted after a 30-minute call.
Every starting rate is on the services page.
Questions peptide brands ask
What should a research peptide product page include?
Your counsel sets the final list and wording. The pages we write show the product name, purity, the certificate of analysis and the batch or lot number it covers, storage and handling, shipping, and the line “For research use only. Not for human or veterinary use.” They leave out effects, dosing, reconstitution, and use in people or animals.
Can a peptide brand use customer reviews?
Reviews about shipping, packaging and paperwork are what the review section is built for. A review that describes use in people is held before it publishes and goes to your team and counsel to decide what happens next.
Can a peptide brand work with influencers or affiliates?
No. We don't build influencer or affiliate programs for research peptide brands. Creator audiences are consumers, so the program itself points toward personal use. If creators already post about you, those posts count as your marketing too.
Can you help me start a peptide brand without a supplier or a store?
Yes, through an introduction. Running with Strategy doesn't sell peptides or stores. After a 30-minute call, we introduce you to a partner who supplies research peptides wholesale and builds done-for-you stores, and we build the brand and the marketing to the same research-use-only standard.
Do you give legal or regulatory advice?
No. Running with Strategy is a marketing agency. We write inside the lines your counsel sets, flag anything that reads like a health claim, and your lawyer approves labels and claims before anything goes live.
Do you have peptide case studies?
Not published yet. The closest published proof comes from law, another field with rules about what a business can claim: Rice & Rice Attorneys, a 50-year Indiana elder law firm, reached 3 million views in 90 days after we rebuilt its social strategy.
Where is Running with Strategy based?
Miami, Florida. The work is remote, for peptide suppliers anywhere in the United States. Every project starts with a 30-minute call with Chloe Nelson, the founder.
From $750
Brand plan · peptide brands
Marketing written for your lawyer's review.
Thirty minutes with Chloe. Tell her what you sell and who buys it, and she'll tell you whether we're a fit and how we'd write it.