Marketing for Real Estate
Real estate marketing that builds an audience before it asks for the listing.
Every agent posts listings. Very few build an audience — which is why most real estate marketing only works the week a property is live. An audience that knows you, trusts you, and watches you consistently produces buyers, sellers, and referrals year-round.
Running with Strategy is a Miami marketing agency that builds audience, brand, and Meta ads for real estate agents and brokers across the United States, with the Install from $1,500 and a Brand Clarity Session from $750.
Thirty minutes with Chloe. Honest answer either way.
One broker, three platforms, 90 days
- Facebook: 1.3 million views, ~500 followers gained
- Instagram: 251K views, +172 followers
- TikTok: ~693K views and growing momentum
- Beyond the numbers: stronger authority and positioning in their market
The shape for most agents and brokers
- Market positioning and content pillars built around your niche and personality
- Monthly content calendar — listings woven into a bigger story, never the whole story
- Short-form video strategy across Facebook, Instagram, and TikTok
- Monthly performance review with real numbers per platform
Running with Strategy builds that audience across platforms at once. Documented in the case studies: one broker, three platforms, 90 days — over 2.2 million combined views.
Wondering where your own marketing stands? Get your Offer Read and get a one-page read of your offer. No call required.
What do the numbers look like for one broker?
One real estate broker, one coordinated strategy, three platforms running simultaneously:
Why does one strategy across platforms beat posting everywhere?
Posting the same listing to five apps is distribution; a content identity is marketing. The agency defines the lane first — who you serve, what you stand for in your market, what your audience learns to expect — then adapts that identity per platform. That is why the broker's growth happened on all three channels at once.
The philosophy underneath it is on the founders page: the agent is the brand, and the marketing has to sound like them. Agents building their own name specifically should read personal branding for realtors.
What does a real estate engagement include?
Full scope on the services page; the shape for most agents and brokers:
Questions
What marketing works best for real estate agents?
Multi-platform social content in the agent's real voice, run on one consistent strategy. Running with Strategy took a real estate broker to 1.3 million Facebook views, 251K Instagram views, and roughly 693K TikTok views in 90 days — simultaneously — with one content identity adapted across all three platforms.
Should realtors be on TikTok?
For most markets, yes — it is the fastest organic-reach platform available to agents right now. The same broker campaign generated ~693K TikTok views alongside Facebook and Instagram growth, all from one coordinated strategy.
How much does real estate social media management cost?
Starting rates are published: the Offer Read is free, the Install is from $1,500, and the 90-Day Brand Build is from $9,000. Social media management (strategy, content calendar, production, publishing across platforms, and monthly performance reporting) is priced as starting rates on its own page. Start smaller: the Install is from $1,500, credited in full toward the 90-Day Ads Build within 30 days.
Your market should know your name before they need an agent.
Thirty minutes with Chloe. Honest answer either way.
Free, written for you, no call.