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Personal Branding for Executives
Executive personal branding for CEOs and founders who built the company.
Investors search the founder before they read the deck, and talent searches the CEO before they accept the offer. An executive personal brand decides what they find.
Book a 30-minute call See what the Brand Clarity Session covers
Thirty minutes with Chloe. Honest answer either way.
Running with Strategy is a Miami personal branding agency that builds executive personal brands for CEOs, founders and senior leaders across the United States.
Running with Strategy builds executive personal brands for CEOs, founders and senior executives who already have a company that works and no brand around the person running it. The work covers your positioning, the profiles people search first and the content that keeps you visible, with Chloe leading the strategy and her team and AI systems doing the production. We are based in Miami and work with executives across the United States on video. The proof is public: one strategy across the 500K+ follower ecosystem of Elena Cardone and associated brands, with leads and revenue up, and 3 million views in 90 days for Rice & Rice Attorneys, a 50-year elder law firm. Both are documented in the case studies.
Wondering where your own brand stands? See what the Brand Clarity Session covers. Ninety minutes with Chloe, then your brand plan in writing.
Read, then plan, then build.
Step two
The Brand Clarity Session
A full breakdown of your brand: who you are, who you serve, what to say.
Full pricing by emailSee the Session →The flagship
The 90-Day Brand Build
Your brand plan, your profiles rebuilt, a content system that sounds like you, and one way attention turns into clients. Yours to keep.
Full pricing by emailSee the Build →After the Build: social media management, three packages on the social page.
What is executive personal branding?
Executive personal branding is the work of making a CEO, founder or senior executive findable and credible online, so the people who check on them before a deal, a hire or an interview find a clear record instead of an empty profile. In practice it covers positioning (what you stand for and who you are for), the profiles people search first (LinkedIn, Instagram and Google), and a steady cadence of content in your own voice. At Running with Strategy, Chloe leads the strategy and her team, with AI systems behind it, does the production, so the executive reviews and approves instead of writing from scratch.
It is different from company branding. The company has a logo, a website and a sales team. The executive has a name that people type into Google and LinkedIn, and most of the time what comes back is a headshot, a title and nothing else. Executive personal branding fills that gap with the record you already have: the decisions you made, the results they produced and the opinions you have earned the right to hold. For a founder it also carries the company, because the founder's name usually gets searched before the company's does.
It is for CEOs, founders and senior executives with a company that already works. It is not for someone who wants a persona invented for them, and it does not replace the company brand. The two sit side by side, and the executive brand is usually the one a stranger checks first.
What does this look like at ecosystem scale?
For Elena Cardone and associated brands, an ecosystem already past 500,000 followers, Running with Strategy ran one social strategy across Instagram, Facebook and LinkedIn. The campaigns produced:
Elena Cardone and associated brands · 500,000 followers
- 500K+ followers under one strategy
- Leads and revenue up across the ecosystem
- Increased leads and revenue attributed across the associated brands
- A voice that stayed recognizably hers at every scale
Growth at that scale is harder than growth from zero, because the audience has already seen everything once. What moved the numbers was being precise about who Elena is and what she alone can say, and then keeping every account on that one strategy.
How fast can authority be established in a competitive space?
Rice & Rice Attorneys, a 50-year Indiana elder law and estate planning firm, came in with a long record and content that was not performing. Posting more would not have fixed it. We rebuilt the social strategy around who the firm serves and sharpened the message, and in 90 days the content reached 3 million views, with views up 379%, the audience up 356% and 2,800 new followers. Authority in a crowded legal space was established inside one quarter.
The full method lives on the personal branding agency page, and the philosophy behind it on the about page. Read the Rice & Rice case study.
If you would rather do the thinking with Chloe and run the content yourself, read about working with her as a personal branding consultant.
How much of your time does it take?
A few hours a month. The positioning work happens up front in structured conversation about your history, your convictions and the point of view you have earned. After that, Chloe leads the strategy, her team and AI systems handle content direction and production, and you review and approve. The Offer Read is free, and full pricing is sent by email.
The order is the same for every executive. The Brand Clarity Session comes first and ends with your brand plan in writing, which you can run yourself or hand to us. In the 90-Day Brand Build, the profiles people search first get rebuilt to match the plan, content goes out on a set cadence in your voice, you see it before it posts, and once a month you get a review of what moved and what changes next.
If you are comparing firms first, read our ranking of the best personal branding agencies.
Questions
What is executive personal branding?
Executive personal branding is the work of making a CEO, founder or senior executive findable and credible online, so the people who check on them before a deal, a hire or an interview find a clear record instead of an empty profile. In practice it covers positioning (what you stand for and who you are for), the profiles people search first (LinkedIn, Instagram and Google), and a steady cadence of content in your own voice. At Running with Strategy, Chloe leads the strategy and her team, with AI systems behind it, does the production, so the executive reviews and approves instead of writing from scratch.
Why do executives need a personal brand?
Decisions about deals, talent, and partnerships increasingly start with a search for the person, and an executive whose expertise is invisible online cedes that first impression to whatever the algorithm surfaces. A deliberate personal brand puts the real record, the judgment, the results and the point of view, in front of the people already looking.
Can an established public figure still grow their brand?
Yes. For Elena Cardone and associated brands, an ecosystem already past 500,000 followers, Running with Strategy ran one social strategy across Instagram, Facebook and LinkedIn, with leads and revenue up across the ecosystem.
How much time does executive personal branding require from the executive?
A few hours a month. The positioning work happens up front in structured conversation; after that, strategy, content direction, and production run through the agency, with the executive reviewing and approving rather than creating from scratch.
The room is already searching for you. Decide what it finds.
Thirty minutes with Chloe. Honest answer either way.
Not ready for a call? Start with the Brand Clarity Session
Credited in full toward the Build.