Rice & Rice AttorneysSocial strategy, 50-year elder law firm
Rice & Rice Attorneys: 3 million views in 90 days
Rebuilt the social strategy around audience clarity. The message got sharper, and the content started performing.
- 3M
- views, 90 days
- +379%
- views growth
- +2.8K
- new followers
- +356%
- audience growth
What was the problem?
A 50-year Indiana elder law and estate planning firm needed sharper content direction and a real growth strategy. Posting more would not have fixed it. The message had to get clearer before the content could perform.
What did we do?
We rebuilt the social strategy from the ground up with audience clarity at the center, refined the messaging to sharpen pain-point communication, and set content direction around consistent themes that built authority and trust over time.
What changed?
